토토사이트 is the lifeblood of many traditional TV and streaming platforms, helping to attract and retain viewers and drive revenue. But while legacy pay-TV maintains control of most major live sports due to long-term rights deals, those threads are fraying as a growing number of viewers opt for a more direct route to their favorite teams and leagues by signing up for a subscription-based streamer.

Streamers have embraced the opportunity to offer live sporting events, and sports leagues are increasingly looking for ways to boost their viewership through digital channels. The resulting competition is driving new pricing structures and creating a variety of viewing options for consumers that can be hard to keep track of.

Why Live Sports?

Live sports has become the Holy Grail for streaming platforms, with an estimated $6 billion spent in 2023 on live sports rights (Source: Deloitte). This is because live sport can bring in significant advertising revenues from high-profile broadcasts and sponsorships, while it also helps to attract and retain subscribers.

In addition, sports content has a halo effect that can boost a platform’s overall subscriber growth. For example, Ampere Analysis found that in Q3 of 2023, all SVOD platforms that had NFL rights saw their monthly viewership grow at least 4% more than those without the rights.

As such, it’s not surprising that more and more streamers are offering exclusive sports programming, with Amazon Prime spending $100 million to secure rights to one of next year’s NFL regular season games, AppleTV+ gaining access to MLB and MLS, and Warner Bros. Discovery, Disney, and Fox partnering to launch a sports-focused OTT service called Venu Sports.